Published on September 18th, 2024 | by Bryson "Boom" Paul

28.Gz’s Breakout Season: From Sync Deals to Summer Anthems

28.Gz is quickly emerging as a standout talent in the music scene, beyond his established native city, New Jersey. Known for his lyrical storytelling and infectious beats, has been steadily building his career since 2020. But it was 2023 that marked a significant turning point for the rising artist. After releasing his well-received album “NS2” in June of last year, Geez scored a major milestone—securing a coveted sync placement with United Masters, thanks to the efforts of A&R Ahmad Davis and his publicist, Mike DeBlasio.

The momentum from the project and UM sync deal gave 28.Gz the perfect launchpad to deliver a hot streak of new music throughout the summer of 2024. Fans were treated to four standout tracks: “Never Land,” “Nice Vibe,” “Jhonny Boy,” and “Differently”—each showing different facets of Geez’s style and growth as an artist.

The summer kicked off in June with “Never Land,” a track produced by TyMayde, who has been a close collaborator and friend of Geez for over 20 years. Their chemistry is undeniable, and it shines through in the track’s production and vibe.

Soon after, Geez followed up with two more incredible records— “Nice Vibe” and “Jhonny Boy,” produced by VY, a fresh new collaborator. VY’s influence on both tracks brought a unique energy, blending effortlessly with Geez’s vision.

For now, fans can continue to stream 28.Gz on their preferred platform and stay tuned for more!

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About the Author

Bryson "Boom" Paul Bryson "Boom" Paul is a well-known journalist and media correspondent. He has written for OC Weekly, LA Weekly, Dallas Observer, Hip Hop DX, The Source and more. Throughout 13-plus years, he has interviewed the biggest names in music, like Tyler the Creator, 50 Cent and Sean Paul.