Published on September 17th, 2024 | by Jessica Williams

Nicki Minaj Surprises Fans at DTLR Cleveland with Exclusive Sneaker Meet & Greet

Following her Friday night concert in Cleveland, Nicki Minaj, widely recognized as the Queen of Rap, made a special appearance at DTLR to meet and greet fans who purchased her exclusive LOCI by Nicki Minaj sneakers. Fans were treated to an up-close experience with the rap icon, who collaborated with LOCI, a Black-owned, UK-based vegan sneaker brand.

DTLR carries six distinct sneaker designs under Nicki Minaj’s line, each with unique styles and names that pay homage to her music legacy, including Chun Li, The Pink Print, Red Ruby Da Sleeze, Press Play, Barbie Dangerous, and Itty Bitty Piggy. Each pair features a regal stamp on the tongue as a nod to both Nicki’s reign in the music industry and the British roots of the LOCI brand.

LOCI, co-founded by Emmanuel and Frank Eribo, is known for its innovative use of sustainable materials. The sneakers are crafted using a next-gen bio leather blend made from non-food-grade corn and recycled textiles. With Nicki Minaj as a key equity owner, the brand has garnered attention for blending eco-friendly fashion with a bold statement.

This exciting collaboration between Nicki Minaj and LOCI not only brings cutting-edge fashion to her fans but also promotes a more sustainable approach to sneaker culture.