Published on September 10th, 2024 | by Dr. Jerry Doby

From Family Fun to YouTube Fame: The Creative Journey of Natalya Le

There are approximately 63.8 million content creators on YouTube, according to the data provided by Social Blade, a website that tracks the statistics of various social networks.

Nevertheless, because of the high level of competition that is observed on YouTube, it is crucial to pay attention to the needs of the target audience and the peculiarities of the platform.

There is one woman who understands all of these problems, and she is Natalya Le, who has been attracting the attention of millions of people by offering extraordinary family programs. Her story is not just the story of success but also about the joy and fulfillment that come from shared creativity. From overcoming her initial challenges to creating content that resonates deeply with her audience, her story is one of perseverance, innovation, and family collaboration.

Let’s now get into the behind-the-scenes details of how she was able to transform her hobby into two highly successful YouTube channels, LeoNata Family and LeoNata Best, with over 36.8 million and 3.97 million subscribers, respectively. This is especially helpful if you want to go into the world of video creation or are interested in understanding how family dynamics can affect a business.

Natalya’s motivation to launch her project was founded on her love of touching stories and social videos. “I have always been a creative child,” she recalls. This creative spark, coupled with her children’s interest in TikTok, led to the emergence of the first family collaboration. “My kids liked TikTok, and I filmed with them a couple of videos, and this is how the idea of making our own family project on TikTok and later on YouTube came about.”

However, Natalya’s professional life started with the launch of her family’s YouTube channel, LeoNata Family, in 2021. This was then followed by the launch of LeoNata Best almost a year later. But going from TikTok to YouTube had its own challenges. It was hard from the very start to gain subscribers quickly, she admits. Nonetheless, all these challenges did not affect her in a negative way; instead, they pushed her to work harder. Slowly, she kept increasing her number of viewers by observing what they liked and implementing new strategies. “At first, people were watching us, wondering whether they would enjoy watching our videos,” she reveals. “But these challenges compelled me to work harder and think of new ideas.”

Today, Natalya’s channels have amassed a large following and wield a lot of influence on her subscribers. Her videos have collectively garnered more than 40 billion views across her two channels, LeoNata Family and LeoNata Best, with over 500 million unique views per month. Beyond that, she usually gets hundreds of comments and messages on a daily basis, where her subscribers often tell her how she has made their day with her videos and how helpful they were. “Our subscribers love us and our videos very much,” she notes. “Usually, I receive many comments that they have fun after watching our movies, and sometimes they learn something good from it and laugh.” All these things point to the fact that her content resonates with millions of people around the world.

Despite these appreciations, Natalya’s efforts have been equally rewarded by YouTube, the second-most-visited site in the world according to Alexa rankings. She proudly displays these awards on her channels, which include two silver buttons, two gold buttons, and one diamond button. YouTube provides silver buttons for reaching one hundred subscribers, golden buttons for 1 million subscribers, and, more importantly, the diamond button for 10 million subscribers. “Receiving a diamond button was especially inspiring. It shows that even people from all over the world watch us and like our videos. This means we are doing things right,” she believes. According to Natalya, these awards matter to them not only symbolically but also because they are aware of their influence on their audience. “Every YouTuber desires this. It proves that individuals from all around the globe have embraced us and the videos that we share. For that reason, I consider myself on the right path. Of course, there is still room to grow.”

Given the huge number of her subscriber base, Natalya has benefited from numerous partnership opportunities with some of the biggest brands in the world, including Vivo, Nestle, Netflix, and even Burberry, though she sometimes has to decline offers that require her to be based in the United States. “I receive offers every day. Some of them are quite popular, such as Vivo, Nestle, Netflix, Burberry, etc.,” she admits. “I often reject offers from some of these companies because they want to send goods for advertising, but this requires being in the U.S.”

As a result of her YouTube success, Natalya is now constantly bombarded with messages from people who want to become content creators and get her advice, and she is always happy to give it. “Sometimes they ask about how to achieve such success, and sometimes I share my experience with them,” she notes. “It’s wonderful to see others succeed as well.” This shows her desire to share her experience and help others.

Be that as it may, her numerous contributions and popularity have also not gone unnoticed, even on the streets. The response from the people on the street and close friends is positive. “Friends and family are used to the fact that we are YouTubers,” she points out. “The people on the street also know us. They approach us, asking to take a picture with them, and children hug and joyfully run up to us when they see us.”

In all these, it is worthy of note that Natalya never studied YouTube but is able to create and edit her own videos through self-education. “I didn’t study YouTube. I taught myself how to create videos and how to edit them,” she reveals. Her skills were developed through experience and creativity, which helped her accomplish her goals by coming up with good content. “The first video we created was a social video about a mother who only works and does not pay any attention to her daughter in her childhood. So, the girl grows up and has no respect for her mother, but the mother understands this and feels sad.” This touching story sets the tone for many of their videos, which often mix humor with deeper social messages.

Notwithstanding these successes, Natalya is unrelenting and still works hard to consolidate her achievements. She continues to create new ideas and plans to sustain her brand reputation. “There are new project ideas; however, these are still ideas in my head. My main goal now is to consolidate our achievements and sustain our family brand,” she explains. As for aspiring content creators, Natalya wants them to keep pushing: “I can tell you not to stop. Even if you think that something is not going as planned, make it a point to produce good, interesting videos. Enjoy what you do.”

Natalya Le’s story is a powerful example of how shared creativity can touch lives and lead to remarkable success. Her story is useful to anyone who wants to pursue a similar path because she has proved that if there is determination and family support, success is achievable. The joy of shared creativity is not just a theme in her life; it’s the very essence of her remarkable journey. With more video productions and inspirations on the way, it is safe to say that she and her family have the potential to indeed change the world through videos.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.