Published on September 10th, 2024 | by 1214 Entertainment

1214 YAR Music Festival 2024: The First Asian Music Festival in Texas

Austin, Texas – A new Asian festival era is about to unfold in the Lone Star State. On November 2nd and 3rd, the YAR Music Festival 2024 (#YARFest) will make history as the first outdoor Asian music festival in Texas.

Conceptualized and produced by 1214 Entertainment (www.1214-ent.com), #YAR (Young Asians Represent) is a groundbreaking project that celebrates the rise of independent Asian artists. The festival blends diverse stories and music genres, creating a live experience that transcends cultural boundaries. With international and national headliners, as well as opportunities for local independent artists, the festival aims to showcase the new wave of Asian talent across the globe.

A Historic Lineup This year’s headliners include the iconic Agnez Mo, the most-awarded Indonesian artist, and a range of prominent talents such as Justin Park, KIRE, North Star Boys, REI AMI, SUNKIS, and Tiffany Day. Each artist brings their own unique style and influence, from R&B and pop to alt-pop and viral hits. Additionally, Texas local artists will have the opportunity to share their talent with a broader audience, further enriching the festival’s cultural landscape.

A Festival of Music, Culture, and Community Hosted at the renowned Round Rock Amp, the festival will offer an immersive experience that combines music with local culture. Beyond the music, attendees will have the chance to explore a vibrant night market, featuring Asian-inspired food, crafts, and local AAPI (Asian American and Pacific Islander) businesses. This collaboration between local businesses, non-profits, and the ATX production community ensures that the festival delivers an unforgettable cultural experience.

Partnership with The Hype Magazine and 1214 Entertainment A key component of this year’s festival is the exciting new partnership between 1214 Entertainment and The Hype Magazine, the #1 digital magazine for entertainment, music, and lifestyle. This collaboration highlights both organizations’ shared mission of amplifying emerging voices in the music industry. The Hype Magazine will provide exclusive coverage of the festival, offering behind-the-scenes access, artist interviews, and live event updates. Together, 1214 Entertainment and The Hype Magazine will ensure that the YAR Music Festival’s impact is felt far beyond the stage, creating a platform for Asian artists to shine and expand their reach to global audiences.

Join Us for YAR Fest 2024 Don’t miss this monumental festival. Whether you’re a fan of music, Asian culture, or looking for an unforgettable experience, the YAR Music Festival has something for everyone. Mark your calendars for November 2nd and 3rd and join us at the Round Rock Amp for a celebration of music, culture, and community.

For more details, visit www.yarfest.com

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