Published on August 23rd, 2024 | by Jameelah "Just Jay" Wilkerson

The Boom in Live Premieres for Music Videos

Music artists across the world are now taking advantage of live premieres for their music videos. Whether it is streaming the video live on Facebook or creating a launch party on YouTube, it’s safe to say that this approach is helping artists break records while helping them to engage more with fans.

Source: Pexels

Live Premieres Are Changing How Music Videos Are Released

Live streaming has been taking off for quite some time, with incredible results. The casino sector is a prime example here. Games like Live Adventures Beyond Wonderland allow you to play with a real dealer, with the option of being able to bet on as many, or as few, options as you want. With bonuses like Wonder Spins to take advantage of, it just goes to show that live content is no longer about just streaming footage.

In the instance of YouTube premieres, artists have the chance to jump on a live chat as they stream their new video release, engaging with fans and answering questions in real time. You also have a live viewer counter, and the option to incorporate various elements to make it more exciting. One of them is the countdown feature, as fans sit and wait for the new music to debut. Fans are turning up for it too, showing that live premieres are about more than just simply enhancing the appeal of a new song drop. It’s about creating an interactive community, where people can enjoy the experience at the same time.

Source: Pexels

Building Anticipation and Reminders

Through live premieres, artists can set in-product reminders on YouTube and those who are subscribed will get an instant notification. Many artists have taken advantage of this before, with some artists going on to break YouTube records as a result. Pop artists specifically do this to build hype. Some artists have found that they’re able to get millions of people watching the video at the same time, the second it launches. This helps to move the artist up in social media algorithms too. It’s not just music videos that drop either. Shawn Mendes is one example of someone who launched a Spotlight Story. He did this on YouTube and took advantage of the live chat function to try and boost fan engagement.

Fans could virtually experience the release together, and it helped him to get the exposure he needed. When you break down live streams and live launches, it’s not hard to see how far they have come. At the same time, it’s easy to see their potential too. Moving forward, it’d be interesting to see if more social media platforms adopt this approach or to see if they are going to integrate more features. One interesting thing to add would be exclusive commentary on the release, or to add the option to listen in different formats. This could include Dolby Atmos, for example, if fans have a suitable set of headphones.

With so much potential, it seems that live premieres are changing the music sector, and fans are all for it.

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