Larussell Shares New Single “Caught Up in My Head”
Indie rap giant, creative entrepreneur and Good Compenny co-founder LaRussell announces his 35th album. Titled Velour, the anticipated release is due this fall and follows on from LaRussell’s joint project, Majorly Independent, with Bay Area’s P-Lo.
Alongside the album announcement, LaRussell shares “Caught Up In My Head” – the first single from his forthcoming project. The new track is vastly different from previous releases, showcasing LaRussell’s natural ear for melody. He pours his heart and soul into his romantic raps, expertly melding his songwriting chops and emotional honesty.
“Caught Up In My Head” is a massive divergence from LaRussell’s usual hip-hop sound, bolstered by piano-led production from Wanderlust. “I had an urge to write something fresh and different from the typical Hip-Hop songs I’ve previously written,” LaRussell says. “As soon as the beat came on the words started running to my mind. The beat was infectious! This song practically wrote itself.”
So far this year, LaRussell has been able to keep up his momentum with a steady string of releases, including his landmark collaborative album with Hit-Boy, Rent Due, which garnered rave reviews from publications such as XXL, UPROXX, VIBE Magazine, Ebony Magazine, HotNewHipHop, Hot97, and HipHopDX, among others. He quickly followed that up with a nationwide tour alongside T-Pain, and his aforementioned collaboration with P-Lo. The latter includes special appearances from legendary Oakland MC Too $hort, Richie Rich (famous for his 1996 hit with 2Pac “I’d Ratha Be Ya N***a”), 18-year-old Merced rapper Malachi, and more.
In true LaRussell fashion, he’s making arrangements to provide fans with early access to his upcoming album before it hits streaming platforms. Check out “Caught Up In My Head” above, pre-save Velour here and stay tuned for more from LaRussell coming very soon.
ABOUT LARUSSELL
LaRussell is one of the most important artists of this generation. Not only has he brought back the art of hip-hop, but he’s building a brand based on authenticity and good ethics. LaRussell and his independent collective, Good Compenny, are pioneering change within the industry. They are supporting independent artists without requiring them to give up ownership of their art while simultaneously providing them with resources and opportunities to execute their ideas. With a focus on building a community that fosters inclusive growth, LaRussell allows the people to decide what his contributions are worth to them. In fact, he allows people to pay-what-they-want for shows, merch, music, and all other commodities. After LaRussell’s “2021 Freestyle” went viral in 2022, the rest of the world took notice. He went on to release a consistent slate of singles, EPs, and albums over the next few years including his 21st project, I Hate When Life’s Going Great (2022), 2023’s motivational LP, Hustlenomics, and Family Business, among others. 2024 is no different as LaRussell has already added several bodies of work to his discography including Rent Due, which was released in collaboration with 3X Grammy Award-winning producer Hit-Boy, and Live From The 206. To date, the indie giant has released over 30 rap albums since 2018. Not to mention, influencers such as Charlamagne Tha God, Wallo, Chance The Rapper, Russ, Meek Mill, LA Reid, Erykah Badu, and many more have shown immense love and support for LaRussell’s music and movement. As he continues to push boundaries and change the mechanics of hip-hop on his own terms, LaRussell proves that authenticity is the catalyst for success. Most recently, he made the jump from his Vallejo backyard (concert series) to performing alongside multi-platinum recording artist T-Pain for the Mansion In Wiscansin Party Tour. Looking ahead, LaRussell is also gearing up for the release of his highly-anticipated joint project with P-LO, which ultimately sets the stage for another runway of eclectic releases. In his signature style, LaRussell seamlessly unites themes of growth and resilience with the everyday struggles of modern life. This allows the Bay Area upstart to create a lasting impact that is undeniable, sharing his message with audiences worldwide.
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