Kane Sativa The Visionary Artist Behind S.T.A Exotic’s Transformation
Brooklyn, New York, has always been a melting pot of creativity, resilience, and innovation. It’s no surprise that one of its own, Kane Sativa, is now at the forefront of revolutionizing the cannabis industry as the Creative Director of S.T.A Exotics. Born and raised in the Farragut Projects of Downtown Brooklyn, Kane’s journey from an independent recording artist to a dynamic brand leader is nothing short of inspiring.
Overcoming Controversy and Embracing Boldness
S.T.A Exotics, founded by the legendary John-Christopher Morrongiello, has always been a trailblazer in the cannabis industry. John-Christopher, a pioneer since the 1980s, navigated the industry through thick and thin, including a stint at Rikers Island. His resilience laid the foundation for what S.T.A Exotics stands for today. However, the brand faced significant challenges due to its controversial name, “Slap That Ass Exotics,” and its outlandish marketing tactics. Despite these hurdles, the brand has evolved, especially after becoming white-labeled by Torrwood Farms in late March.
The Creative Genius: Kane Sativa
Before joining S.T.A Exotics, Kane Sativa was the Creative Director of SUPLMNT, the world’s first black-owned insulated water bottle company. His knack for content creation and strategic marketing took SUPLMNT’s social media presence from 2,000 to over 10,000 followers in just three months. Kane is also the CEO of Shaoliiin Entertainment, a media and independent production company, further showcasing his versatile talents.
Kane’s background as an independent recording artist, with notable features from members of 2nd Generation Wu and The Easy Way to Life, equipped him with a unique perspective on the synergy between cannabis culture and music. His collaborations with industry giants like Hot 97, Def Jam, Atlantic Records, and United Masters cemented his reputation as a creative force to be reckoned with.
A New Era for S.T.A Exotics
Since being onboarded at S.T.A Exotics, Kane has spearheaded a comprehensive rebranding strategy. He revamped the brand’s social media presence, making it more appealing to potential partners and followers. He also designed a new brand logo and launched exclusive high-end merchandise, which has been met with enthusiasm from the brand’s supporters. Kane’s vision is clear: to make S.T.A Exotics the biggest cannabis brand on the East Coast.
Music and Cannabis: A Natural Fusion
Kane saw the natural blend of cannabis culture and music, even using his own name to reinforce the idea. This innovative approach has not only attracted a new wave of followers but has also deepened the loyalty of existing supporters. The aesthetic and identity he created for S.T.A Exotics have resonated with the community, positioning the brand as a leader in the market.
The Visionary Founder
John-Christopher Morrongiello’s belief in Kane’s vision and creative direction has been pivotal. Together, they aim to elevate S.T.A Exotics to new heights. John-Christopher’s journey from the 1980s cannabis movement to a legal distributor is a testament to his passion and resilience. The 2024 rebranding marked a significant milestone, aligning S.T.A Exotics with a luxury lifestyle identity and enhancing its market presence.
With Kane Sativa at the helm of its creative direction, S.T.A Exotics is poised for exponential growth. The brand’s commitment to quality, unity, and perseverance continues to drive its success. As S.T.A Exotics expands into 17 legal dispensaries across New York, the future looks bright. Kane’s innovative strategies and John-Christopher’s unwavering dedication ensure that S.T.A Exotics will remain a beacon of excellence in the cannabis industry.
About the Author
Bryson "Boom" Paul Bryson "Boom" Paul is a well-known journalist and media correspondent. He has written for OC Weekly, LA Weekly, Dallas Observer, Hip Hop DX, The Source and more. Throughout 13-plus years, he has interviewed the biggest names in music, like Tyler the Creator, 50 Cent and Sean Paul.
