Published on August 1st, 2024 | by Dr. Jerry Doby

Harnessing Spotify’s Future: Strategies for Musicians to Shine

Spotify has transformed the music industry by making it possible for any artist to have a global reach. Spotify is growing and with that comes some new features that can be of great benefit to artists. It is important for musicians to know these features and how they can use them strategically, like the opportunity to buy Spotify plays, to increase their following and develop their careers.

New Features on Spotify for Musicians

To begin with, Spotify continuously innovates in order to improve user experience and give more value to the artists. Some of the newest features musicians need to understand are:

Canvas: This feature lets artists add short looping visuals on their tracks which make music listening more engaging. They can catch peoples’ attention by creating good looking materials that will help music fans who in turn share the songs all over social media platforms.
Spotify for Artists App: The app provides in-depth insights into track performance as well as other useful information concerning it. In addition, musicians can get updates on real-time stats; track listener demographics, and see which tracks resonate most with their audience; meaning they can rely on this data when making decisions about their promotional strategies.
Playlist Pitching: Through Spotify for Artists dashboard, artists can now pitch their new releases directly to playlist curators on Spotify itself. Getting featured on popular playlists can significantly boost a track’s visibility and reach.
Marquee: Artists can use this paid promotional tool in order to promote their new releases through both followers and non-followers. Marquee ads are full screen pop-ups that appear when users open the Spotify app, leading to more streams and possibly new followers.
Fan Study: This aims at giving musicians insights into listener behavior. From analyzing this data, artists can focus on marketing strategies that conform to the listener’s likes.

The Significance of Purchasing Spotify Plays

Spotify is a great platform with some built-in features. However, some musicians take it a step further by buying plays on Spotify to aid their growth process. This approach has numerous benefits such as:

Boost Initial Visibility. Because they are unknown, it may be difficult for new artists to break through and gain traction. A purchase of plays increases visibility, making the track likelier to be taken up by Spotify’s algorithm and recommended to new listeners.
Social Proof. The perception of popularity is created through increased play counts; thus attracting more organic listeners; people are more likely to listen if they think the song is popular.
Playlist Consideration. Tracks having high play counts are often considered by playlist curators for inclusion in their playlists. Musicians then get an advantage by buying plays enhancing their chances of being featured which may lead to organic growth.

Ethical Considerations

Ethical Buying of Spotify Plays

Artists should only use credible services that guarantee real plays from authentic accounts while buying Spotify plays. This is because, fake plays can cause penalties like track removal or account suspension from Spotify.

How to Get the Most Out of Spotify

To make the most out of this platform, artists should leverage its capabilities together with promotional efforts. Updating Canvas visuals regularly, using Spotify for Artists app, pitching tracks to playlists and promoting with Marquee can increase an artist’s presence in Spotify. This can be further enhanced by purchasing plays which will give them a boost towards their career goals.

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Tags: Musicians, Spotify

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.