From Influencer to Esthetics Entrepreneur: Endia Patterson

What inspired you to become an entrepreneur in the beauty and esthetics industry, and how did you turn that inspiration into a successful business? 

My journey into the beauty and esthetics industry was driven by a passion for helping others feel confident and beautiful in their own skin. Growing up, I always had an interest in beauty treatments and my family would consider me “the beauty girl” because I always had the answers to any question regarding skin, hair and makeup. When I decided to relocate from California to Dallas I wanted to look into different career fields to see what I could pursue and the beauty industry aligned with me the most. I moved here March 11th, 2021 started beauty school March 15, 2021 and it has been beautiful journey ever since.

Can you share some of the biggest challenges you faced when starting Golden Soul Esthetics and how you overcame them?

My biggest challenge was finding the perfect location. Initially, I believed my business needed to be in the city to thrive, but that proved untrue. I found a beautiful spot in Prosper, TX, close to home, and have successfully sustained my business there. Gaining clientele was also challenging; I had to push myself out of my comfort zone to promote and talk about my services. I overcame these challenges by staying encouraged, constantly seeking improvement, and striving to provide my clients with the best experience possible.

How do you stay updated with the latest trends and innovations in skincare to ensure your clients receive the best treatments available? 

I stay updated with the latest trends and innovations in skincare by continually researching what captures people’s attention. Social media is a valuable tool; by searching hashtags related to esthetics, I can see the latest trends and techniques my peers are using in their treatment rooms. Additionally, I consistently watch webinars and online classes to keep my knowledge fresh and current, ensuring I provide the best treatments for my clients.

What role has social media played in the growth of your business, and how do you leverage it to connect with and educate your clients?

Social media has been instrumental in the growth of my business. It allows me to showcase my work, share skincare tips, and engage with my current and future clients directly. By posting high-quality images, videos, and client testimonials, I continously attract new clients and build trust with my existing ones. I leverage social media platforms, especially Instagram, to connect with and educate my clients by showing them more of my personality and BTS of my treatment room so they can know what to expect during their appointment with me. Staying active in the beauty and esthetics community not only enhances client relationships but also helps in establishing Golden Soul Esthetics as a trusted brand.

As a successful entrepreneur, how do you balance the demands of running a business with your personal life, and what strategies do you use to maintain that balance?

Balancing the demands of running a business with personal life requires effective time management and self-care. I prioritize tasks and delegate whenever possible, ensuring that my business runs smoothly without overwhelming myself. Setting boundaries, such as dedicated work hours and personal time, helps maintain a healthy work-life balance. I have to always make sure my cup is full to pour into my clients the way they deserve during their facial treatment with me. Additionally, I make time for activities I enjoy, like running outdoors and spending time with my family, to stay physically and mentally refreshed. These strategies help me maintain balance and sustain my passion for both my business and personal life.

Read Golden Soul Esthetics Five Star Reviews on Google

Follow Endia Patterson on Instagram @naturally.endia

Follow Golden Soul Esthetics on Instagram @gsoulesthetics

Visit Golden Soul Esthetics Website at GSoulEsthetics.com

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