Apa Beauty: Uniting Beauty And Oral Care

Dr. Michael Apa is one of the world’s most sought-after cosmetic dentists, splitting his time between New York City and Dubai where he runs successful practices. He’s perfected the smiles of celebrities like Lea Michele, Chloe Sevigny, Vera Wang and members of the Dubai Royal Family. After years of seeing the same cookie-cutter grins, Dr. Apa knew he needed to change the way people think about dentistry. He realized that people were endlessly bleaching their teeth and getting veneers to achieve a red carpet-worthy smile, but weren’t taking any steps to effectively care for their smile. Dr. Apa believes that your teeth are the most pivotal point on your face – it’s what people first notice, for better or for worse – and just like your skin, they require daily care and upkeep.

To put it simply, your mouth is the focal point of your face. You spend thousands of dollars for the latest anti-aging serums and moisturizers, but stick to just picking up toothpaste and floss at the drugstore to care for your teeth. Teeth are just as important as your skin – they have pores, they age and they discolor over time. Your smile deserves the same attention as your skin, and Dr. Apa is now making that easier to achieve. Unable to recommend products to his clients that provided both health and cosmetic benefits, Dr. Apa set out to create cutting-edge products that would shake the industry.

Apa Beauty is a prestige line of oral care cosmetics that will transform the way people think about their smiles. The line will launch with a revolutionary whitening kit and trio of high-performance beauty tools. Apa Beauty is designed to fit beautifully into your lifestyle and enhance you smile. The line will launch on November 1, 2015 on ApaBeauty.com.

APA WHITE DUO, $150

A breakthrough combination of 10 White Films and a White Pen work together for professional whitening results in just 5 days. The White Pen goes to work instantly, and the White Film molds seamlessly to your teeth to lock in the whitening agents and deliver a second round of whitening action. Peppermint oil treats sensitive teeth and prevents infection while freshening breath. Potassium Nitrate reduces the sensitivity that usually comes along with whitening by shielding the sensory nerves under the gum line. Portable and easy to use, the Apa White Duo is the closest to an in-office whitening treatment available on the market.

APA BEAUTY RADIANCE CARE:

The ultimate smile care regimen: the Apa Lip Loofah, Apa Tooth Gloss and Apa Blue Lip Shine. A great smile isn’t just about white teeth—exfoliating, moisturizing and adding shine is paramount to bringing out your best and brightest smile. With this trio of daily beauty tools, a stunning smile has never been easier to achieve.

“A smile has the power to transform. I created this regimen as an easy, effective way to transform the way you look and feel. It’s simple enough to use every day to enhance your smile.” – Dr. Michael Apa.

· APA LIP LOOFAH, $18

Prep your pout for perfection with this sugar-derived scrub which soothes while it smooths to reveal more supple lips. Jojoba Oil, Shea Butter & Orange Peel work to condition lips and help maintain moisture while sugar & sweet almond seed gently exfoliate the lips.

· APA TOOTH GLOSS, $28

Inspired by the runway, this revolutionary gloss recreates the old modeling trick to light up your smile and pamper your teeth with powerful antioxidants. Green Tea and Peppermint Oil combat bacteria and bad breath while Safflower Seed & Jojoba Oil nourish teeth and gums.

· APA BLUE LIP SHINE, $25

Brighten and freshen your smile with this innovative lip gloss. The clear gloss provides instant shine, while actually making teeth look whiter with reflective blue crystals. Peppermint Oil-infused blue crystals naturally freshen breath while reflecting the light to create the appearance of whiter teeth. Wear it alone for a natural look, or layer over your favorite lip color.